How I Did It Litsa Spanos

The Art of Living Fearlessly: How I became an entrepreneur and artist advocate

Back in 1992, I decided that I wanted to devote my career to art. After a three year stint at a gallery in Michigan, I knew it was time to do it on my own. I always (and still do) get a real charge out of creating beautiful spaces and working with artists and I knew I could make it work. I dived right in and worked day in and day out nurturing the business, learning, making mistakes and solving problems. Business was good and growing steadily.

But, my passion for art and business was hit hard in 2009 with the recession. At that point, everything changed. As I saw the business dwindling, I was disheartened and knew that I had to come up with creative ways to recharge and motivate myself again. I knew that I couldn’t just keep doing the same thing and expect it to keep working.

So, in 2011, I used my life savings, signed a lease on a beautiful, new gallery space, revamped our brand, created a dynamic new website and blog – all to inspire people to select original art for their homes and work spaces. AND IT WORKED. I started getting calls from clients asking to me to put art in their new offices, healthcare facilities, and homes. I also got many calls from artists who wanted to get their work “out there”. I was always searching for new artists and realized that many other art/design industry professionals were also looking for new talent.

At that point, the idea of Blink was born. Publishing a book for everyone to use and find artwork, was a perfect way to connect us all together – artists, designers, art galleries and art consultants – so we could help each other prosper and succeed. I look forward to working with all of you in the future!

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