October 20, 2016
As an artist, one of your main frustrations may be finding a steady source for sales. An individual here, a gallery sale there, it’s always nice to make sales but wouldn’t it be nice if you had tens of thousands of possible buyers with your work at hand every day?
Interior designers are artists in their own sense, and many of them MUST have artwork to feel that a project is complete! There are four times as many interior designers out there than there are galleries. Interior designers work with residential clients, healthcare centers, hospitality businesses, and corporate clients as well! There are infinite possibilities for placing artwork in these spaces, you just have to know how to tap into that market!
Here are some quick tips for selling art to interior designers
Every designer has a different style and each one of their clients has their own unique taste as well. It’s good to have a lot of options in terms of orientation and color palette to present at any given moment. If you can’t keep your inventory stocked, be sure to capture a photograph of your work before it leaves the studio so you have samples of what you can do.
Artwork is usually picked out based on an already existing color scheme and layout. We recommend doing regular research to find out what’s trending in the design world. Pantone regularly updates season and annual featured colors and rest of the interior design and fashion industry follows. Keep up with color trends as well as what you see designers already using in their spaces so you know what’s saleable at the moment.
“From the warmth of sunny days with PANTONE 13-0755 Primrose Yellow to the invigorating feeling of breathing fresh mountain air with PANTONE 18-0107 Kale and the desire to escape to pristine waters with PANTONE 14-4620 Island Paradise, designers applied color in playful, yet thoughtful and precise combinations to fully capture the promises, hope and transformation that we yearn for each Spring.” – Leatrice Eiseman, Executive Director of the Pantone color Institute
You’ll also want to pay attention to individual designers’ taste. If a designer has a love for landscape photography, pitching your minimalist abstracts is probably not going to do either of you any good.
Networking is an important part of any industry work, including the art and design world! Using social media to join groups such as the ASID Industry Partners group on LinkedIn is a great way to build connections and remain in ongoing conversations about the industry. On your own business page, be sure to post a lot of photos (this is a visual industry!) and post regularly. As past clients if you can share a photo of your work in their finished design. You never know when you could get a call from someone who found you through Facebook or Instagram!
Also attending local and regional interior design is a great way to see what’s happening in the industry. Be sure to bring business cards because these shows are all about the networking. They are a great way to meet interior designers face to face and get your work out there.
Now you’re probably wondering how in the world you could possibly tap into the HUGE industry of interior designers. Blink Art Resource takes on the challenge of reaching interior designers all across the country. Our art sourcing catalog is sent to 10,000 interior designers and art galleries across the nation. But our readership is 5 times that with employees and clients at those firms also using the catalog to buy art for projects.